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The candidates aspiring to opt for this subject should follow the syllabus in detail and get a full grasp of it. The entrepreneurship syllabus for CUET is divided into 4 units and is further divided into subunits. All the chapters are connected to one another and are equally important. The detailed entrepreneurship syllabus is given in the table below: | UNITS | CHAPTERS | SUB-CHAPTERS | | 1. | Entrepreneurial Opportunity | - Sensing Entrepreneurial Opportunities
- Environment Scanning
- Problem Identification
- Idea fields
- Spotting Trends
- Creativity and Innovation
- Selecting the Right Opportunity
| | 2. | Entrepreneurial Planning | - Forms of business organization- Sole proprietorship, Partnership, Company
- Business Plan: concept, format.
- Components: Organizational plan; Operational plan; Production plan; Financial plan; a Marketing plan;
- Human Resource planning
| | 3. | Enterprise Marketing | - Marketing and Sales Strategy
- Branding, Logo, Tagline
- Promotion Strategy
| | 4. | Enterprise Growth Strategies | - Franchising: Concept, types, advantages, limitations.
- Mergers and Acquisition: Concept, reasons, types.
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