Complete syllabus
In the table below, the detailed business studies syllabus for CUET is discussed.
| | UNITS | SUB-UNITS |
| Principles and Functions of Management | 1. Nature and significance of management. | • Management – concept, objectives, importance. • Nature of management; Management as Science, Art, Profession. • Levels of management – • top, middle supervisory (First level). • Management functions – planning, organizing, staffing, directing, and controlling. • Coordination – nature, and importance. |
| 2. Principles of Management | • Principles of Management – meaning, nature and significance. • Fayol’s principles of management. • Taylor’s Scientific Management – Principles and Techniques. | |
| 3. Business Environment | • Business Environment – meaning and importance. • Dimensions of Business Environment – Economic, Social, Technological, Political, and Legal. • Economic Environment in India; Impact of Government policy changes on business and industry, with special reference to the adoption of the policies of liberalization privatization, and globalization. | |
| 4. Planning | • Meaning, features, importance, limitations. • Planning process. • Types of Plans – Objectives, Strategy, Policy, Procedure, Method, Rule, Budget, Programme. | |
| 5. Organising | • Meaning and importance. • Steps in the process of organizing. • Structure of organization – functional, and divisional. • Formal and informal organization. • Delegation: meaning elements and importance. • Decentralization: meaning and importance. • Difference between delegation and decentralization. | |
| 6. Staffing | • Meaning, need, and importance of staffing. • Staffing as a part of Human Resources Management. • Steps in the staffing process. • Recruitment – meaning and sources. • Selection – meaning and process. • Training and Development – meaning, need, methods – methods of training. | |
| 7. Directing | • Meaning, importance, and principles. • Elements of Direction: Supervision – meaning and importance, Maslow’s hierarchy of needs; Financial and non-financial incentives. Leadership – meaning, importance; qualities of a good leader. – Communication – meaning, and importance, formal and informal communication; barriers to effective communication. | |
| 8. Controlling | • Meaning and importance. • Relationship between planning and controlling. • Steps in the process of control. • Techniques of controlling. | |
| Business finance and marketing | 1. Business Finance | • Business finance – meaning, role, objectives of financial management. • Financial planning – meaning and importance. • Capital Structure – meaning and factors. • Fixed and Working Capital – meaning and factors affecting their requirements. |
| 2. Financial Markets | • Concept of Financial Market: Money Market – nature instruments; • Capital market: nature and types – primary and secondary market. • The distinction between capital market and money market. • Stock Exchange – meaning, functions, NSEI, OCTEI, Trading Procedure. • Securities and Exchange Board of India (SEBI) – Objectives, Functions. | |
| 3. Marketing | • Marketing – meaning, functions, role. • The distinction between marketing and selling. • Marketing mix – concept and elements: – Product – nature, classification, branding, labeling, and packaging – Physical distribution: meaning, role; Channels of distribution, – meaning, types, and factors, determining the choice of channels. – Promotion – Role of Advertising and personal selling; objections to Advertising. – Price: factors influencing pricing. | |
| 4. Consumer Protection | • Importance of consumer protection. • Consumer rights. • Consumer responsibilities. • Ways and means of consumer protection – Consumer awareness and legal redressal with special reference to the Consumer Protection Act. • Role of consumer organizations and NGOs. | |
| 5. Entrepreneurship Development | • Concept, Functions, and Need. • Entrepreneurship Characteristics and Competencies. • Process of Entrepreneurship Development. • Entrepreneurial Values, Attitudes, and Motivation – Meaning and Concept. |