McDonald's serving 'butter chicken burger' is an example of

The correct answer is Option (1) → Glocalisation

Option (1) Glocalisation — Correct. Glocalisation refers to the mixing of the global with the local. Foreign firms often adopt it while dealing with local traditions to enhance their marketability; McDonald’s sells only vegetarian and chicken products in India and goes vegetarian during Navaratri. A global burger chain selling a ‘butter chicken burger’, made to an Indian taste, is the same strategy.

Option (2) Nationalisation — Incorrect. Nationalisation means the state taking over the ownership of an industry or service, such as banks or railways. A private foreign firm changing its menu has nothing to do with state ownership.

Option (3) Assimilation — Incorrect. Assimilation is the process in which a group is absorbed into a dominant culture and gives up its own ways, as when tribes are said to be assimilated into Hindu society. Here a global brand keeps its identity and only adds a local flavour.

Option (4) Globalisation — Incorrect. Globalisation is the growing interconnection of the world, through which a brand like McDonald’s spreads everywhere; many argue it makes all cultures similar, or homogeneous. The butter chicken burger shows something more specific, the global adapting to the local.