Which among the following is not a category of product based on Shopping efforts involved?
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → Durable products
Option (1) Convenience products — A shopping-effort category (Incorrect). These need the least effort of the three. They are bought often, at once, from the nearest shop, and they cost little. Toothpaste, newspapers and medicines are examples. The buyer does not compare brands or put off the purchase. He takes what is at hand.
Option (2) Durable products — Not a shopping-effort category (Correct). Shopping effort means how much time and trouble a buyer will spend before buying. Durable goods belong to the other classification, the one based on durability. There they mean goods that last for many uses over a long time, such as a refrigerator or a bicycle. The shopping-effort classification has no such group.
Option (3) Shopping Products — A shopping-effort category (Incorrect). These need considerable effort. The buyer goes from shop to shop and compares price, quality and style before he decides. Clothes, footwear and furniture are examples. They are bought less often and cost more, so the comparison is worth his time.
Option (4) Speciality products — A shopping-effort category (Incorrect). These need the greatest effort. Their features are special enough that the buyer will travel a long way for them, wait for delivery and accept nothing else. A particular make of car is an example. They are bought rarely, and by few people.
NCERT (2026-27 Edition): “Consumer Products … We can classify the consumer product into the following three categories as here under:” “1. Convenience Products: Those consumer products, which are purchased frequently, immediately and with least time and efforts are referred to as convenience goods. …” “2. Shopping Products: Shopping products are those consumer goods where buyers devote considerable time, to compare the quality, price, style, suitability, etc., at several stores, before making final purchase. …” “Durability Of Products On the basis of their durability, the consumer products have been classified into three categories— Durable, Non-durable and Services.”
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