Read the following information and answer the question.

A garment manufacturing company wants to understand its customers' needs to successfully market the clothes it makes. To do this, the company is conducting a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). The company is fully committed to achieving its goals and has created a plan to guide its actions, including how much to produce, how to promote its products, and other important steps needed to meet its objectives. However, there is one area where the company needs improvement. The movement of finished garments was not efficient, so the company wants to fix this issue this year. To handle this, the company has set up a separate department to improve the process, helping it perform better in the future.

Which of the following concept is discussed in above case?

Marketing concept

The correct answer is option 2- Marketing concept.

The passage discusses the company’s effort to understand the needs of its customers and align its actions (such as production, promotion, and improving its operations) to meet those needs. This is in line with the marketing concept, which focuses on identifying and satisfying customer needs and wants in a way that benefits the company. The company is focusing on customer-oriented strategies, which is the essence of the marketing concept.