"Jago grahak jago" is a campaign launched through multimedia awareness by:

Department of Consumer Affairs, GOI

The correct answer is option 1- Department of Consumer Affairs, GOI.

"Jago grahak jago" is a campaign launched through multimedia awareness by Department of Consumer Affairs, GOI.

A consumer, who is well-informed about his rights and the reliefs available to him, would be in a position to raise his voice against any unfair trade practices or unscrupulous exploitation. In addition to this, an understanding of his responsibilities would also enable a consumer to safeguard his interests. In this regard, the Department of Consumer Affairs, GOI, has been undertaking 'Jago Grahak Jago campaign', for generating awareness among consumers.