Read the following information and answer the question.

ABC Ltd. makes pain-relieving tablets, which come in strips of 10 tablets. These strips are packed in cardboard boxes, which are then placed in larger corrugated boxes and sent to dealers for sale. The company also advertises the product on TV to increase sales. Recently, the company launched a new muscle relaxant ointment made entirely from herbs and plant-based materials. It is safe for customers and doesn’t produce any industrial waste during manufacturing. However, when the company released the product, they didn’t provide clear instructions on how to use it. As a result, many customers complained that it didn’t work as expected.

Which element of marketing mix is highlighted in the lines, " The company also advertises the product on TV to increase sales."

Promotion

The correct answer is option 4- Promotion.

The given line, highlights the promotion element of the marketing mix. Promotion involves activities that communicate the product's value to customers and encourage sales, such as advertising, sales promotions, and public relations. In this case, the company is using advertising on TV to promote its tablet.