CUET Preparation Today
| Which of the following is the most important factor for the success of a retail business? |
Price Location Product mix Customer loyalty |
| Location |
| Place: refers to the point of sale. In every industry, catching the eye of the consumer and making it easy for her to buy is the main aim of a good distribution or 'place' strategy. Retailers pay a premium for the right location. In fact, the mantra of a successful retail business is 'location, location, location'. |
