A firm gives a brand to its product but does not get the brand regist…

A firm gives a brand to its product but does not get the brand registered.

Which of the following will this brand NOT do for the firm?

Answer & explanation

Correct answer: option 3

The correct answer is Option (3) → Give the firm the exclusive right to use it in the country

Option (1) Help to identify the firm’s products — Done by the brand. A brand is used to identify the products of one seller. This holds whether or not it is registered.

Option (2) Help to differentiate its products from those of competitors — Done by the brand. A brand also sets the firm’s products apart from those of competitors.

Option (3) Give the firm the exclusive right to use it in the country — Not done by an unregistered brand. The exclusive right comes only when the brand is registered as a trade mark. A trade mark is a brand given legal protection, so no other firm in the country can use it. An unregistered brand has no such protection.

Option (4) Help to build customers’ loyalty and promote sales — Done by the brand. A brand name creates product differentiation, which helps build customer loyalty and promote sales.

A brand is the name or symbol; a trade mark is a brand that has legal protection.

NCERT (2026-27 Edition): “1. Brand: A brand is a name, term, sign, symbol, design or some combination of them, used to identify the products— goods or services of one seller or group of sellers and to differentiate them from those of the competitors. For example, some of the common brands are Bata, Lifebuoy, Dunlop, and Parker. …”

“4. Trade Mark: A brand or part of a brand that is given legal protection is called trademark. The protection is given against its use by other firms. Thus the firm, which got its brand registered, gets the exclusive right for its use. In that case, no other firm can use such name or mark in the country. …”

“6. Branding: … Brand name helps in creating product differentiation, i.e., providing basis for distinguishing the product of a firm with that of the competitor, which in turn, helps in building customer’s loyality and in promoting its sale. …”