Which of the following ways of spreading a message about Oral Rehydra…

Which of the following ways of spreading a message about Oral Rehydration Salts (ORS) is usually the most effective in creating a positive attitude towards it?

Answer & explanation

Correct answer: option 1

The correct answer is Option (1) → Doctors and community social workers talking to people directly

Option (1) Doctors and community social workers talking to people directly — Correct. Doctors and social workers talking to people is face-to-face transmission, which is usually the most effective mode of spreading a message.

Option (2) Distributing letters and pamphlets about ORS — Incorrect. Letters and pamphlets are indirect transmission. They reach people without any personal contact, so they work less well.

Option (3) Showing ORS advertisements on television and the Internet — Incorrect. Television and the Internet come close to face-to-face contact, but they are not a substitute for it.

Option (4) Describing the benefits of ORS on the radio — Incorrect. Radio is mass media, an indirect mode. It is less effective than meeting people directly.

NCERT (2026-27): “Factors that Influence Attitude Change …
Finally, the mode of spreading the message plays a significant role. Face-to-face transmission of the message is usually more effective than indirect transmission, as for instance, through letters and pamphlets, or even through mass media. For example, a positive attitude towards Oral Rehydration Salts (ORS) for young children is more effectively created if community social workers and doctors spread the message by talking to people directly, than by only describing the benefits of ORS on the radio (see Figure 6.3). These days transmission through visual media such as television and the Internet are similar to face-toface interaction, but not a substitute for the latter.”

Which of the following ways of spreading a message about Oral Rehydration Salts (ORS) is usually the most effective in creating a positive attitude towards it?

Answer & explanation

Correct answer: option 1

The correct answer is Option (1) → Doctors and community social workers talking to people directly

Option (4) Describing the benefits of ORS on the radio — Incorrect. Radio is mass media, an indirect mode. It is less effective than meeting people directly.