Mass communication is different from other means of communication because
A. it requires a informal structural organisation
B. it requires a formal structural organisation
C. it requires a large body of employee
D. it requires a small body of employee
E. it requires small scale capital
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → B & C Only
A. it requires a informal structural organisation Incorrect. Mass communication needs a formal structural organisation, not an informal one, because it has to meet large-scale capital, production and management demands.
B. it requires a formal structural organisation Correct. Mass communication is different from other means of communication as it requires a formal structural organisation to meet large-scale capital, production and management demands. That is also why the state and the market play a major role in the mass media.
C. it requires a large body of employee Correct. Mass media functions through very large organisations with major investments and a large body of employees, from reporters and editors to technicians.
D. it requires a small body of employee Incorrect. This is the opposite of item C: organisations that reach millions of people work with a large body of employees, not a small one.
E. it requires small scale capital Incorrect. Mass media needs large-scale capital and major investments; small capital cannot run a newspaper chain or a television network.
NCERT (2025-26): “A ctivity 7.1 … Third, mass communication is different from other means of communication as it requires a formal structural organisation to meet large-scale capital, production and management demands. You will find, therefore, that the state and/or the market have a major role in the structure and functioning of mass media. Mass media functions through very large organisations with major investments and large body of employees.…” |