Arrange the following as per Three Level Channel of distribution:
(A) Customer
(B) Manufacturer
(C) Agent
(D) Retailer
(E) Wholesaler
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → (B), (C), (E), (D), (A)
(B) Manufacturer — first. The goods start their journey from the maker.
(C) Agent — second. In a three level channel the manufacturer uses its own selling agents or brokers. They link the manufacturer with the wholesalers.
(E) Wholesaler — third. The wholesaler buys in bulk through the agents and sells in smaller lots to retailers.
(D) Retailer — fourth. The retailer buys from the wholesaler and sells to the final buyer.
(A) Customer — last. The goods reach the person who uses them. Three middlemen, agent, wholesaler and retailer, stand between maker and customer, and that gives the channel its name.
Note: The levels of channels of distribution are not there in the latest NCERT textbook (2026-27). They were there in the pre-rationalised NCERT, and hence this question has been picked from the pre-rationalised NCERT. NCERT (Pre-rationalised Edition):
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