Why did photography seem attractive to artists during the 1990s?

It allowed multiple copies to reach numerous people

Answer: It allowed multiple copies to reach numerous people
Photography seemed attractive to artists because it allowed multiple copies to reach numerous people simultaneously.

With liberalisation of the Indian economy in the 1990s, the impact of globalisation came to be felt first in big cities. While on one hand, India made advancement in information technology, it also saw many social and political issues. In such extraordinary times of economic progress and social unrest, artists began to look for ways of reacting to the changing times. Medium like easel painting and sculpture that was created by artists, who would earlier proudly sign on them as an expression of their unique creativity, lost importance. Instead, the newly available medium, i.e., video caught their attention. Even photography seemed attractive as it allowed multiple copies to reach numerous people simultaneously.