Business StudiesMarketing

The societal marketing concept focuses on :

Answer & explanation

Correct answer: option 3

The correct answer is Option (3) → Customer satisfaction and social welfare

Option (1) Customer satisfaction only — Incorrect. This is the marketing concept: find out what customers need and satisfy them better than competitors do. The societal concept goes one step further.
Option (2) Profit maximisation only — Incorrect. Profit is expected under every modern philosophy of marketing, but it is earned through satisfying customers. None of them treats profit alone as the focus.
Option (3) Customer satisfaction and social welfare — Correct. The societal marketing concept says a firm must satisfy its customers in a way that also protects the long-term well-being of consumers and of society. It is the marketing concept plus a concern for social welfare, such as not harming the environment.
Option (4) Production efficiency — Incorrect. This is the production concept. It assumes that buyers want cheap products that are easy to find, so it focuses on producing at low cost.

NCERT (2026-27 Edition): “The Societal Marketing Concept … The societal marketing concept holds that the task of any organisation is to identify the needs and wants of the target market and deliver the desired satisfaction in an effective and efficient manner so that the longterm well-being of the consumers and the society is taken care of. Thus, the societal marketing concept is the extension of the marketing concept as supplemented by the concern for the long-term welfare of the society. …”

The societal marketing concept focuses on :

Answer & explanation

Correct answer: option 3

The correct answer is Option (3) → Customer satisfaction and social welfare

Option (1) Customer satisfaction only — Incorrect. This is the marketing concept: find out what customers need and satisfy them better than competitors do. The societal concept goes one step further.
Option (2) Profit maximisation only — Incorrect. Profit is expected under every modern philosophy of marketing, but it is earned through satisfying customers. None of them treats profit alone as the focus.
Option (3) Customer satisfaction and social welfare — Correct. The societal marketing concept says a firm must satisfy its customers in a way that also protects the long-term well-being of consumers and of society. It is the marketing concept plus a concern for social welfare, such as not harming the environment.
Option (4) Production efficiency — Incorrect. This is the production concept. It assumes that buyers want cheap products that are easy to find, so it focuses on producing at low cost.