______________ is an impersonal form of communication which is paid for by the marketers to promote goods or services.

Advertising

The correct answer is option 3- Advertising.

Advertising is perhaps the most commonly used tool of promotion. It is an impersonal form of communication, which is paid for by the marketers (sponsors) to promote some goods or service. The most common modes of advertising are ‘newspapers’, ‘magazines’, ‘television’, and ‘radio’.