Arrange the following in correct sequence as per three Level Channel of distribution.
(A) Agent
(B) Retailer
(C) Manufacturer
(D) Wholesaler
(E) Customer
Choose the correct answer from the options given below :
Answer & explanation
Correct answer: option 3
The correct answer is Option 3 - (C), (A), (D), (B), (E).
The Three-Level Channel of distribution typically follows the sequence:
MANUFACTURER → AGENT→ WHOLESALER→ RETAILER→ CONSUMER
This sequence is based on the traditional flow of goods from the manufacturer to the end customer through wholesalers and retailers, with an agent potentially playing a role in between.