Practicing Success

Target Exam

CUET

Subject

Entrepreneurship

Chapter

Enterprise marketing

Question:

Pond, Maggi, Amul etc. are the example of _____ type of Brand name.

Options:

Individual Brand name

Corporate names

Family Brand name

Alpha-numeric names

Correct Answer:

Family Brand name

Explanation:

The correct answer is option (3) - Family Brand name

Family brand name: Entrepreneur can opt to use a common or successful family name for their several products. Either the entrepreneur's name or the company's name may be used for all the products. It is even referred as Umbrella branding.

PONDS, is a mother brand name used for shampoos, talcum powder, cold creams, soaps etc.

MAGGI, is brand name for noodles, sauces, masalas etc.

AMUL, has been used to market a large variety of dairy products viz. milk, ghee, butter, chocolates etc.