A firm registers only the logo of its brand and gets legal protection for it.
Consider the following statements about the logo:
(A) Before registration, the logo is a brand mark, as it can be recognised but cannot be spoken.
(B) After registration, the logo is called a trade mark.
(C) After registration, no other firm can use the logo in the country.
(D) Before registration, the logo is a brand name, as it is a part of the brand.
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → (A), (B) and (C) only
(A) Before registration, the logo is a brand mark, as it can be recognised but cannot be spoken. — Correct. A brand mark is the part of a brand that can be recognised but not spoken, such as a symbol, design or colour scheme. A logo is of this kind.
(B) After registration, the logo is called a trade mark. — Correct. A brand or part of a brand that is given legal protection is a trade mark. The logo is a part of the brand, so after registration it is a trade mark.
(C) After registration, no other firm can use the logo in the country. — Correct. Registration gives the firm the exclusive right to use the mark. No other firm can use it in the country.
(D) Before registration, the logo is a brand name, as it is a part of the brand. — Incorrect. A brand name is the part of a brand that can be spoken, its verbal part. A logo cannot be spoken, so it is a brand mark.
NCERT (2026-27 Edition): “Branding … 2. Brand Name: That part of a brand, which can be spoken, is called a brand name. In other words, brand name is the verbal component of a brand. |