The appeal for donation of money on Flag Day is an example of the marketing of:
Answer & explanation
Correct answer: option 4
The correct answer is Option (4) → Ideas
Option (1) Events — Incorrect. Events are things like sports events, melas, fashion shows and film festivals, marketed to draw people to them.
Option (2) Services — Incorrect. Services are intangible benefits offered for sale, such as insurance, health care and online trading.
Option (3) Persons — Incorrect. Persons are marketed mainly when candidates stand for election to certain posts.
Option (4) Ideas — Correct. An appeal for donation asks people to accept a cause and act on it. Like family planning or blood donation, giving money on Flag Day is an idea that is marketed to the public.
NCERT (2026-27 Edition):
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