Consider the following statements about product designing and development:
(A) Designing a suitable product package is done before the actual production begins.
(B) Merchandising is another name used for product designing.
(C) Collection of information for developing the product is done after the actual production begins.
(D) The design of a product contributes to making the product cheaper for the target customers.
(E) While buying a motorbike, a buyer looks at its shape and style, which are its design aspects.
Which of the statements given above are NOT correct?
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → (C) and (D) only
(A) Designing a suitable product package is done before the actual production begins. — True. Designing a suitable package is done before the actual production begins. Identifying customer needs and giving the product a brand name are also done at this stage.
(B) Merchandising is another name used for product designing. — True. Product designing is also called merchandising. Some people even take marketing to mean merchandising or designing a product.
(C) Collection of information for developing the product is done after the actual production begins. — False. Collecting information for developing the product is also done before the actual production begins. Marketing is not only an after-production activity. It starts before goods are made and goes on after they are sold.
(D) The design of a product contributes to making the product cheaper for the target customers. — False. Design makes a product attractive to the target customers. A good design can also improve the product’s performance and give it an edge over rivals. Making the product cheaper is not what design does.
(E) While buying a motorbike, a buyer looks at its shape and style, which are its design aspects. — True. A buyer of a motorbike looks at features like cost and mileage. The buyer also looks at design aspects like shape and style.
NCERT (2026-27 Edition): “…As we know, most of the manufacturing firms do not produce goods for their own consumption but for the consumption or use by others. Therefore, to move the goods and services from the producer to consumers, a number of activities, such as product designing or merchandising, packaging, warehousing, transportation, branding, selling, advertising and pricing are required. All these activities are referred to as marketing activities.” “Thus, ‘merchandising’, ‘selling’ and distribution are all parts of a large number of activities undertaken by a firm, which are collectively called marketing.” “It may be noted here that marketing is not merely a post-production activity. It includes many activities that are performed even before goods are actually produced, and continue even after the goods have been sold. For example, activities such as identification of customer needs, collection of information for developing the product, designing suitable product package and giving it a brand name are performed before commencement of the actual production. Similarly, many follow up activities are required for maintaining good customer relations for procuring repeat sale. …” “3. Product Designing and Development: Another important marketing activity or decision area relates to product designing and development. The design of the product contributes to making the product attractive to the target customers. A good design can improve performance of a product and also give it a competitive advantage in the market. For example, when we plan to buy any product say a motorbike, we not only see its features like cost, mileage, but also the design aspects like its shape, style, etc.” |