Which of the following statements is NOT true?

Placement is described as the set of marketing tools that firms use in a target market.

The correct answer is option 4- Placement is described as the set of marketing tools that firms use in a target market. 

1. Price is an important element of the marketing mix. IT IS TRUE. Price may be defined as the amount of money paid by a buyer or received by a seller in consideration of the purchase of a product or service. Generally, if the price of a product is increased, its demand comes down, and vice-versa. Pricing is considered to be an effective competitive weapon. It is also the single most important factor affecting the revenue and profits of a firm.

2. Marketing is a social process. IT IS TRUE. Marketing is a social process where in people interact with others, in order to persuade them to act in a particular way, say to purchase a product or a service, rather than forcing them to do so.

3. Use of agressive selling techniques to make customers buy their products is selling concept. IT IS TRUE. It is related with the selling concept.  The increase in the scale of business further improved the position with respect to supply of goods, resulting in increased competition among sellers. The product quality and availability did not ensure the survival and growth of firms because of the large number of sellers selling quality products. This led to greater importance to attracting and persuading customers to buy the product. The business philosophy changed. It was assumed that the customers would not buy, or not buy enough, unless they are adequately convinced and motivated to do so. Therefore, firms must undertake aggressive selling and promotional efforts to make customers buy their products. The use of promotional techniques such as advertising, personal selling and sales promotion were considered essential for selling of products. Thus, the focus of business firms shifted to pushing the sale of products through aggressive selling techniques with a view to persuade, lure or coax the buyers to buy the products. 

4. Placement is described as the set of marketing tools that firms use in a target market. IT IS NOT TRUE. Marketing Mixis a set of marketing tools that the firm uses to pursue its marketing objectives in a target market. The variables or elements of marketing mix have been classified in to four categories, popularly known as four P's of marketing viz., Product, Price, Place and Promotion. These elements are combined to create an offer.

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