Which of the following is NOT an example of a physical product that c…

The correct answer is Option (3) → Insurance

Option (1) Footwear — A physical product. Physical products are tangible goods that can be seen and touched, like motor cycles, mobile phones and televisions. Footwear is one of them.

Option (2) iPods — A physical product. iPods are tangible goods that can be seen and touched, so they are a physical product like footwear.

Option (3) Insurance — Not a physical product. Insurance is a service. Services are intangible activities or benefits offered for sale, like health care and financial services.

Option (4) Refrigerator — A physical product. A refrigerator is a tangible good that can be seen and touched, so it is a physical product too.

Note: The box on what can be marketed takes half a page, yet it gives questions on products, services, ideas and events. Two minutes on it before the exam are well spent.