Read the following passage and answer the question.

Asha is the head of finance department in her company. She is very fond of latest gadgets. With the launch of 5 new model of i-phone, she is confused for the last 3 days which model she should buy. Due to this, she could not concentrate to the discussion in the meeting. She said to her subordinates to set their own goals and make plans accordingly. Riya is working in the company as head of production department. One day at the tea break time, Riya told Asha that due to recession many people from the company are retrenched soon. Company takes care to the needs of its employees like food, shelter, clothing etc.

With the launch of 5 new model of i-phone, she is confused for the last 3 days which model she should buy. Due to this, she could not concentrate to the discussion in the meeting.

Which type of barrier is discussed in the given lines?

Psychological barrier

The correct answer is option 3- Psychological barrier.

Psychological barrier is discussed in the given lines as there is lack of attention by Asha in the meeting.

Lack of attention: The preoccupied mind of receiver and the resultant non-listening of message acts as a major psychological barrier. For instance, an employee explains about his problems to the boss who is pre-occupied with an important file before him. The boss does not grasp the message and the employee is disappointed.

Emotional or psychological factors acts as barriers to communicators. For example, a worried person cannot communicate properly and an angry receiver cannot understand the real meaning of message. The state of mind of both sender and receiver of communication reflects in the effective communication. Some of the psychological barriers are:
(i) Premature evaluation
(ii) Lack of attention
(iii) Loss by transmission and poor retention
(iv) Distrust