Identify the limitation of Advertising out of the following.
Answer & explanation
Correct answer: option 4
The correct answer is Option (4) → Inflexibility
Option (1) Mass Reach — Incorrect. This is a merit. An advertisement can reach a very large number of people over a wide area.
Option (2) Economy — Incorrect. This is a merit. The cost is spread over so many people that the cost per person is low.
Option (3) Expressiveness — Incorrect. This is a merit. With art, graphics and special effects, even a simple product can look attractive.
Option (4) Inflexibility — Correct. The limitations of advertising are: less forceful, lack of feedback, inflexibility and low effectiveness. An advertisement is the same message for everyone. It cannot be changed to suit the needs of each customer. So inflexibility is a limitation of advertising.
NCERT (2026-27 Edition): “Advertising … The merits of advertising, as a medium of communication, include (i) Mass reach; (ii) Enhancing customer satisfaction and confidence; (iii) Expressiveness; and (iv) Economy.” “The limitations of advertising are that it is (i) less forceful (ii) lacks Feedback (iii) inflexibility (iv) low effectiveness. …” |