Read the following information and answer the question.

Vishwas, a small shopkeeper in Jaipur, Rajasthan, used to sell the popular 'Bhujia Shev,' which was loved by both locals and tourists. His children expanded the business and got the name "MAAM BHUJIYA" registered. Over time, the brand started offering other products like Namkin, Sweets, and Bakery items. However, 'Bhujia-Sev' remained the most popular and best-selling product. "MAAM BHUJIYA" sold products at affordable prices and offered extra services like gift packaging and free home delivery, making it a well-known name. People even started calling it "MAAM BHUJIYA" instead of just bhujiya-sev. The brand also built a strong network of stores in India and abroad and started selling online. At first, the brand didn’t focus much on advertising. However, with more competition, it hired an advertising company, Vishu Pvt. Ltd., to help promote the product. Following the agency’s advice, "MAAM BHUJIYA" also worked on building good relationships with the public.

'However, with more competition, it hired an advertising company, Vishu Pvt. Ltd.,'

Which element of marketing mix is discussed in above lines?

Promotion

The correct answer is option 4- Promotion.

The element of the marketing mix discussed in the given lines is Promotion.

The passage mentions that the company hired an advertising agency, Vishu Pvt. Ltd., to promote the product in response to increased competition. This relates to the promotion element of the marketing mix, which involves activities aimed at increasing awareness, attracting customers, and promoting the product through advertising, sales strategies, and public relations.