Which of the following correctly states a difference between advertis…

The correct answer is Option (2) → Advertising can cover the market in a short time, while personal selling has limited reach.

Option (1) Advertising takes a lot of time to cover the market, while personal selling reaches the masses. — Incorrect. Both halves are reversed. Advertising covers the market in a short time, and it is advertising that reaches the masses.

Option (2) Advertising can cover the market in a short time, while personal selling has limited reach. — Correct. Advertising uses mass media such as television and newspapers. So it can cover the market in a short time. Personal selling works through sales staff, who can meet only a few people at a time. So it has limited reach and takes a lot of time to cover the whole market.

Option (3) Advertising can cover the market in a short time, while personal selling reaches the masses. — Incorrect. The first half is right, but personal selling does not reach the masses. Only a limited number of people can be contacted, because of time and cost.

Option (4) Advertising takes a lot of time to cover the market, while personal selling has limited reach. — Incorrect. The second half is right, but advertising does not take a long time. It can cover the market in a short time.