Safex Ltd is a company manufacturing masks. The newly appointed marketing manager of the firm has taken 'Covid Pandemic' as an opportunity to increase sales. He used a combination of tools to achieve its communication objective. He constituted 4 teams for designing these tools.

Team 1 :- The tool used by them was an impersonal form of communication which was paid for.

Team 2 :- The tool bused by them involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales

Team 3 : - This team short-term incentives which were designed to encourage the buyers to make immediate purchase.

Team 4 :- This team used a non-personal form of communication which was non-paid.

All the teams successfully designed their tools and achieved their desired results.

The variable of marketing mix discussed in the above case is __________________

Promotion mix

The correct answer is option (4) : Promotion mix

Based on the information provided in the case, the variable of the marketing mix discussed is:

• Promotion mix

The case describes how Safex Covid Ltd used various communication tools and constituted teams to achieve their communication and marketing objectives during the pandemic. This involves the promotional aspect of the marketing mix, which focuses on how the company promotes its products or services to potential customers.