The various functions performed by a package are as follows:(A) Ident…

The various functions performed by a package are as follows:

(A) Identification of the Product or Brand

(B) Product Protection

(D) Facilitating Use of the Product

Choose the correct answer from the options given below:

Answer & explanation

Correct answer: option 1

The correct answer is Option (1) → (A), (B) and (D) only

(A) Identification of the Product or Brand — Correct. Packaging is the container or wrapper of a product, and identification is one of its functions. A distinctive package makes the product easy to recognise on the shelf, such as the red Colgate pack.

(B) Product Protection — Correct. The package protects the contents from spoilage, breakage, leakage and damage while the product is stored and transported.

(C) Grading of Products — Incorrect. Grading means sorting products into classes by quality, size or other features. It is a separate marketing activity, done before packing. It is not something the package does.

(D) Facilitating Use of the Product — Correct. The size and shape of the package make the product easy to open, handle and use, as with a toothpaste tube.

NCERT (2026-27 Edition): “Functions of Packaging As stated above, packaging performs a number of functions in the marketing of goods. Some of the important functions are as follows:
(i) Product Identification: Packaging greatly helps in identification of the products. For example, Colgate in red colour, or Ponds cream jar can be easily identified by its package.
(ii) Product Protection: Packaging protects the contents of a product from spoilage, breakage, leakage, pilferage, damage, climatic effect, etc. This kind of protection is required during storing, distribution and transportation of the product.
(iii) Facilitating Use of the Product: The size and shape of the package should be such that it should be convenient to open, handle and use for the consumers. Cosmetics, medicines and tubes of toothpastes are good examples of this.”

“Grading of Products: Another important function performed by labels is to help grading the products into different categories. Sometimes marketers assign different grades to indicate different features or quality of the product. …”