Match the LIST-I with LIST-II
| LIST-I | LIST-II |
| (Element of Marketing Mix) | (Associated components) |
| A. Place | I. Branding |
| B. Promotion | II. Margins |
| C. Product | III. Distribution |
| D. Price | IV. Personal Selling |
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 4
The correct answer is Option (4) → A-III, B-IV, C-I, D-II
(A) Place — this matches (III) Distribution. Place is the P that answers where and how the product reaches the buyer. It covers the choice of channel and the work behind it: transport, warehousing, stock keeping and order processing. Distribution is not merely related to place. It is what place is made of.
(B) Promotion — this matches (IV) Personal Selling. Promotion is the P that informs the customer and persuades him to buy. It works through four tools: advertising, personal selling, sales promotion and publicity. Personal selling is one of these four, so it is a part of promotion.
(C) Product — this matches (I) Branding. Product covers every decision about what is offered and how it is identified: quality, design, packaging, labelling, after-sales service and the brand name. Giving the product a name and an identity is therefore a product decision.
(D) Price — this matches (II) Margins. Price settles more than the amount the customer pays. It also settles the discounts, the allowances and the margin allowed to the dealer, because what the dealer keeps comes out of that same price.
NCERT (2026-27 Edition):
|
