______ include activities that communicate availability, features, merits, etc., of the products to the target customers and persuade them to buy it.
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → Promotion
Option (1) Product — Incorrect. Product decisions are about what is offered to the customer: its quality, features, brand and packaging.
Option (2) Promotion — Correct. Promotion tells target customers that the product is available and what it offers, and persuades them to buy it. Its tools are advertising, personal selling, sales promotion and publicity.
Option (3) Place — Incorrect. Place (physical distribution) is about getting the product to the customer: channels, storage and transport.
Option (4) Price — Incorrect. Price is the amount the customer pays for the product.
NCERT (2026-27 Edition): “4. Promotion: Promotion of products and services include activities that communicate availability, features, merits, etc., of the products to the target customers and persuade them to buy it. Most marketing organisations, undertake various promotional activities and spend substantial amount of money on the promotion of their goods through using number of tools such as advertising, personal selling and sales promotion techniques (like price discounts, free samples, etc.). …” |