____________________ is/are very effective in bringing repeat sales from the customers and developing brand loyalty for a product.
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → Customer support services
Option (1) Customer support services — Correct. Customer support services include after-sales service, handling complaints, credit, maintenance and technical help. A customer who is looked after well after the sale comes back to buy again and stays loyal to the brand.
Option (2) Branding — Incorrect. A brand name helps customers identify and pick a product. Loyalty and repeat sales come from the satisfaction the customer gets after buying.
Option (3) Sales promotion — Incorrect. Offers and discounts push sales in the short term. They do not build lasting loyalty.
Option (4) Packaging — Incorrect. Packaging protects the product and helps in its first sale by attracting the buyer.
NCERT (2026-27 Edition): “Functions Of Marketing … 7. Customer Support Services: A very important function of the marketing management relates to developing customer support services such as after sales services, handling customer complaints and adjustments, procuring credit services, maintenance services, technical services and consumer information. All these services aim at providing maximum satisfaction to the customers, which is the key to marketing success in modern days. Customer support services are very effective in bringing repeat sales from the customers and developing brand loyality for a product.” |