Match the LIST-I with LIST-II
| LIST-I | LIST-II |
| (Concept) | (Description) |
| A. Trade Mark | I. Verbal component of a brand |
| B. Brand Mark | II. Legal protection is given against its use by other firms. |
| C. Label | III. It appears in the form of a symbol, design or letters |
| D. Brand Name | IV. Indicates some information about quality or price of the product |
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → A-II, B-III, C-IV, D-I
(A) Trade Mark — this matches (II) Legal protection is given against its use by other firms. A brand, or a part of it, becomes a trade mark once it is registered. After registration no other firm may use it, so the law protects it.
(B) Brand Mark — this matches (III) It appears in the form of a symbol, design or letters. A brand mark is the part of a brand that can be recognised but not spoken, such as a logo or a special design of letters.
(C) Label — this matches (IV) Indicates some information about quality or price of the product. A label is the slip or print on the package that gives information about the product, such as its price, quality, contents and date of manufacture.
(D) Brand Name — this matches (I) Verbal component of a brand. A brand name is the part of a brand that can be spoken, such as a company or product name.
NCERT (2026-27 Edition): “Branding … 2. Brand Name: That part of a brand, which can be spoken, is called a brand name. In other words, brand name is the verbal component of a brand.” “3. Brand Mark: That part of a brand which can be recognised but which is not utterable is called brand mark. It appears in the form of a symbol, design, distinct colour scheme or lettering.” “4. Trade Mark: A brand or part of a brand that is given legal protection is called trademark. The protection is given against its use by other firms. …” “Labelling A simple looking but important task in the marketing of goods relates to designing the label to be put on the package. The label may vary from a simple tag attached to the product (such as in case of local unbranded products like sugar, wheat, pulses, etc.) indicating some information about the quality or price, to complex graphics that are part of the package, like the ones on branded products. …” |