Monil has adopted the model of personal selling for her cosmetic company. The reason behind such decision could be:
(A) Minimum Wastage of Efforts
(B) Lasting Relationship with Clients
(C) Product Standardisation
(D) Role in Introduction Stage
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → (A), (B) and (D) only
(A) Minimum Wastage of Efforts — A merit of personal selling (Correct). In personal selling the firm itself chooses which buyers to approach. Effort is not wasted on people who would never buy, as it is when an advertisement reaches everyone.
(B) Lasting Relationship with Clients — A merit of personal selling (Correct). Meeting buyers face to face builds personal rapport. The salesperson becomes a trusted adviser, and buyers keep coming back.
(C) Product Standardisation — Not a merit of personal selling (Incorrect). Standardisation means making a product uniform. It is a product decision, not a reason to sell in person. Personal selling in fact suits products that need to be explained or adjusted to each buyer.
(D) Role in Introduction Stage — A merit of personal selling (Correct). A new product has to be explained and shown to buyers. A salesperson can demonstrate a new cosmetic and persuade buyers to try it.
NCERT (2026-27 Edition): “Importance to Businessmen … (iii) Minimises Wastage of Efforts: Compared with other tools of promotion, the possibility of wastage of efforts in personal selling is minimum. …” “(v) Lasting Relationship: Personal selling helps to develop lasting relationship between the sales persons and the customers, which is very important for achieving the objectives of business.” “(vii) Role in Introduction Stage: Personal selling plays very important role in the introduction stage of a new product as it helps in persuading customers about the merits of the product.” |