Given below are two statements:
Assertion (A): Under the marketing concept, the features of a product and its price depend on what the customers want.
Reason (R): One of the pillars of the marketing concept is doing all the marketing work at a profit.
In the light of the above statements, choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → Both (A) and (R) are true but (R) is not the correct explanation of (A).
Assertion (A): Under the marketing concept, the features of a product and its price depend on what the customers want. — True. Under the marketing concept, all decisions are taken from the customers’ point of view. What product is made, with what features and at what price, depends on what the customers want.
Reason (R): One of the pillars of the marketing concept is doing all the marketing work at a profit. — True. The marketing concept rests on five pillars. The last pillar is doing all this at a profit.
Why R does not explain A?
R says the firm must earn a profit while it serves its customers. It does not say why customers’ wants decide the features and the price.
The correct reason for A is that customer satisfaction is the focal point of all decision making under the marketing concept. The firm believes it can earn the most profit in the long run only by finding out customers’ needs and meeting them well.
NCERT (2026-27 Edition): “The Marketing Concept Marketing orientation implies that focus on satisfaction of customer’s needs is the key to the success of any organisation in the market. It assumes that in the long run an organisation can achieve its objective of maximisation of profit by identifying the needs of its present and prospective buyers and satisfying them in an effective way. All the decisions in a firm are taken from the point of view of the customers. In other words, customer’s satisfaction become the focal point of all decision making in the organisation. For example, what product will be produced, with what features and at what price shall it be sold, or where shall it be made available for sale will depend on what do the customers want. …” “The Marketing Concept … To sum up, the marketing concept is based on the following pillars: |