Sarika, after completing her graduation degree in management, opens a start up venture for offering mobile pet care services to pet owners. These services will be provided at the door step along with attractive incentives for the customers. She decided to charge ₹1000 for heated hydrobath and blow dry for ₹500.

Identify the element of marketing management not highlighted above.

Promotion Mix

The correct answer is option (4)- Promotion Mix.

The element of marketing management not highlighted in the scenario above is Promotion Mix.

• Place Mix: The service is offered at the "doorstep," indicating a focus on distribution channels, which relates to the Place Mix.
• Product Mix: Sarika provides mobile pet care services, which includes specific services like heated hydrobath and blow dry, making it part of the Product Mix.
• Price Mix: The charges for the services (₹1000 for heated hydrobath and ₹500 for blow dry) clearly relate to the Price Mix.

However, Promotion Mix refers to the strategies used to communicate and promote the services to the target audience, such as advertising, sales promotions, public relations, and personal selling. Since Sarika's promotional strategies or communication channels to attract customers are not mentioned, the Promotion Mix is the element not highlighted in the scenario. So, the correct answer is Promotion Mix.