Practicing Success

Target Exam

CUET

Subject

Entrepreneurship

Chapter

Enterprise growth Strategies

Question:
It is a social marketing strategy where business contributes part of the revenue from a product or service to a cause. This is an example of which kind of value added by the business?
Options:
Environmental
Quality
Cause Related
Cultural
Correct Answer:
Cause Related
Explanation:
Cause-related added value is a social marketing strategy where business contributes part of the revenue from a product or service to a cause. For example, a business may donate a percentage of revenue from each transaction to a cause such as an educational facility for disadvantaged children or a wildlife sanctuary.