It is a social marketing strategy where business contributes part of the revenue from a product or service to a cause. This is an example of which kind of value added by the business?
Answer & explanation
Correct answer: option 3
Cause-related added value is a social marketing strategy where business contributes part of the revenue from a product or service to a cause. For example, a business may donate a percentage of revenue from each transaction to a cause such as an educational facility for disadvantaged children or a wildlife sanctuary.