Increasing sale by 15% is an example of which of the following?

Objective

The correct answer is option 1 i.e. Objective.

Increasing sales by 15% is an example of an objective. It represents a specific and measurable goal that an organization aims to achieve.

Objectives, therefore, can be said to be the desired future position that the management would like to reach. Objectives are very basic to the organisation and they are defined as ends which the management seeks to achieve by its operations. Therefore, an objective simply stated is what you would like to achieve, i.e., the end result of activities. For example, an organisation may have an objective of increasing sales by 10% or earning a reasonable rate of return on investment, earn a 20% profit from business.