A survey in a district finds that most buyers have never heard that a consumer commission can order a seller to replace a defective product or refund its price. The survey team says these buyers first need to be educated about this.
Which point of importance of consumer protection does this situation show?
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → Consumer ignorance
Option (1) Unorganised consumers — Incorrect. This point says consumers need to be organised into consumer organisations. The buyers here lack knowledge.
Option (2) Consumer ignorance — Correct. The buyers do not know the reliefs a commission can give, such as a replacement or a refund. When consumers are widely unaware of their rights and reliefs, they must be educated to make them aware.
Option (3) Widespread exploitation of consumers — Incorrect. Exploitation is about malpractices of sellers, like adulteration, hoarding and black-marketing. The survey finds no such practice; it finds that buyers lack knowledge.
Option (4) Social responsibility — Incorrect. Social responsibility is a reason from the point of view of business: consumers are an important stakeholder group of a business. The survey looks at what buyers know.
NCERT (2026-27 Edition): “From Consumers’ point of view The importance of consumer protection from the consumers’ point of view can be understood from the following points: |