Match the following:

1-A, 2-D, 3-B, 4-C

Packaging and labelling: Packaging and labelling have become so important in modern day marketing that these are considered as the pillars of marketing. Packaging is important not only for protection of the products but also serves as a promotional tool. Sometimes, the quality of the product is assessed by the buyers form packaging.

Branding: A very important decision area for marketing of most consumer products is whether to sell the product in its generic name or to sell them in a brand name. Brand name helps in creating product differentiation, i.e., providing basis for distinguishing the product of a firm with that of the competitor, which in turn, helps in building customer’s loyalty and in promoting its sale.

Pricing of product:  Price is an important factor affecting the success or failure of a product in the market. The demand for a product or service is related to its price. Generally, lower the price, higher would be the demand for the product and vice-versa.

Promotion: The four important methods of promotion include advertising, Personal Selling, Publicity and Sales Promotion.