Which is NOT a feature of marketing?
Answer & explanation
Correct answer: option 4
The correct answer is Option (4) → Choosing a target market
Option (1) Needs and wants — A feature of marketing. The main reason people take part in marketing is to satisfy their needs and wants.
Option (2) Creating a market offering — A feature of marketing. Marketers create a market offering: a complete offer of a product with given features, at a certain price, at a given place.
Option (3) Exchange Mechanism — A feature of marketing. Marketing works through exchange, in which each party gives something of value to get what it wants.
Option (4) Choosing a target market — Not a feature of marketing. It is a step in the process of marketing management. A maker may, for example, choose to make ready-made garments for children up to the age of 5 years.
NCERT (2026-27 Edition): “Thus, marketing is a social process where in people interact with others, in order to persuade them to act in a particular way, say to purchase a product or a service, rather than forcing them to do so. A careful analysis of the definition shows the following important features of marketing:” “1. Needs and Wants: The process of marketing helps individuals and groups in obtaining what they need and want. …” “2. Creating a Market Offering: On the part of the marketers, the effort involves creation of a ‘market offering. Market offering refers to a complete offer for a product or service, having given features like size, quality, taste, etc; at a certain price; available at a given outlet or location and so on. …” “4. Exchange Mechanism: The process of marketing works through the exchange mechanism. …” “Marketing Management … A careful analysis of the definition reveals that the process of management of marketing involves: |