McDonald's serving 'butter chicken burger' is an example of

Nationalisation  Glocalisation  Assimilation  Globalisation

Glocalisation

Glocalisation refers to the mixing of the global with the local. It is a strategy often adopted by foreign firms while dealing with local traditions in order to enhance their marketability. In India, we find that all the foreign television channels like Star, MTV, Channel V and Cartoon Network use Indian languages. Even McDonald sells only vegetarian and chicken products in India and not its beef products, which are popular abroad. McDonald’s goes vegetarian during the Navaratri festival.