Practicing Success

Target Exam

CUET

Subject

Business Studies

Chapter

Planning

Question:

The basic role of strategy is to provide which of the following?

Options:

Setting procedures

Direction for action

Direction for motivation

Direction for control

Correct Answer:

Direction for action

Explanation:

The correct answer is option 2 i.e. Direction for action.

A strategy provides the broad contours of an organization’s business. It will also refer to future decisions defining the organisations' direction and scope in the long run. Thus, we can say a strategy is a comprehensive plan for accomplishing an organisation's objectives. This comprehensive plan will include three dimensions-
(i) determining long-term objectives
(ii) adopting a particular course of action,
(iii) allocating resources necessary to achieve the objective.

Whenever a strategy is formulated, the business environment needs to be taken into consideration. The changes in the economic, political, social, legal, and technological environment will affect an organization’s strategy. Strategies usually take the course of forming the organization’s identity in the business environment. Major strategic decisions will include decisions like whether the organization will continue to be in the same line of business, or combine new lines of activity with the existing business or seek to acquire a dominant position in the same market.