Which of the following statements about the importance of personal selling to businessmen is NOT correct?
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → Development of personal rapport with suppliers increases the competitive strength of a business organisation.
Option (1) Personal selling helps to develop lasting relationship between the sales persons and the customers. — True. A lasting relationship between sales persons and customers is very important for achieving the objectives of business.
Option (2) There is an opportunity to detect the loss of consumer attention and interest in a personal selling situation. — True. Face to face, the salesperson can notice when the buyer is losing interest and act at once. This helps in completing the sale.
Option (3) Development of personal rapport with suppliers increases the competitive strength of a business organisation. — False. Personal rapport is built with customers, and it is this bond that raises the competitive strength of the business. Personal selling deals with buyers, so the rapport it builds is with customers.
Option (4) Personal selling is more flexible than other tools of promotion such as advertising and sales promotion. — True. The salesperson can change the offer to suit each purchase situation. Advertising and sales promotion cannot adjust in this way.
NCERT (2026-27 Edition): “Importance to Businessmen … (ii) Flexible Tool: Personal selling is more flexible than other tools of promotion such as advertising and sales promotion. It helps business persons in adopting their offer in varying purchase situations. |