Manufacturer-Wholesaler-Retailer-Customer. Identify the distribution channel:

Zero Level One Level Two Level Three Level

Two Level

Manufacturer-Wholesaler-Retailer Consumer (Two Level Channel): This is the most commonly adopted distribution network for most consumer goods like soaps, oils, clothes, rice, sugar and pulses. Here the wholesaler and retailer function as connecting links between the manufacturer and consumer. Use of two middlemen in the channel network enables the manufacturer to cover a larger market area.