Which of the following is a standard used in marketing to gauge performance?
Answer & explanation
Correct answer: option 3
The correct answer is option (3)- Sales volume.
Sales volume is a standard used in marketing to gauge performance.
OTHER OPTIONS
- Liquidity- Finance and Accounting
- Inventories- Finance and Accounting
- Flow of capital- Finance and Accounting
Standards used in Functional Areas to Gauge Performance
| Production | Marketing | Human Resource Management | Finance and Accounting |
| Quantity | Sales volume | Labour relations | Capital expenditure |
| Quality | Sales expense | Labour turnover | Inventory |
| Cost | Advertising expenditure | Labour absenteeism | Flow of capital |
| Individual job | Individual | Liquidity | |
| Performance | Sales-person’s performance |