Which of the following pairs of a way of consumer protection and its role is correctly matched?
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → Consumer organisations – Educating consumers about their rights
Option (1) Business associations – Setting up a toll-free national consumer helpline — Incorrect. The toll-free national consumer helpline was set up by the Government of India.
Option (2) Consumer awareness – Laying down guidelines for members in their dealings with the customers — Incorrect. Guidelines for members come from the code of conduct of business associations.
Option (3) Consumer organisations – Educating consumers about their rights — Correct. Consumer organisations play an important role in educating consumers about their rights and providing protection to them.
Option (4) Business associations – Generating awareness through the Jago Grahak Jago campaign — Incorrect. Jago Grahak Jago is run by the Department of Consumer Affairs and falls under consumer awareness.
NCERT (2026-27 Edition): “2. Business Associations: The associations of trade, commerce and business like Federation of Indian Chambers of Commerce of India (FICCI) and Confederation of Indian Industries (CII) have laid down their code of conduct which lay down for their members the guidelines in their dealings with the customers.” “3. Consumer Awareness: … In addition to this, an understanding of his responsibilities would also enable a consumer to safeguard his interests. In this regard, the Department of Consumer Affairs, GOI, has been undertaking Jago Grahak Jago campaign, for generating awareness among consumers.” “Consumer Organisations: Consumer organisations play an important role in educating consumers about their rights and providing protection to them. These organisations can force business firms to avoid malpractices and exploitation of consumers.” |