Match List-I (Name) with List-II (Feature).
| List-I | List-II |
|---|---|
| (A) Hum Log | (I) Runs a three-tiered national, regional and local service |
| (B) Vividh Bharati | (II) Carried sponsored programmes and grew into a money-spinning channel |
| (C) All India Radio | (III) Used an entertainment-education strategy with an epilogue by Ashok Kumar |
| (D) Doordarshan | (IV) Set up stations in Delhi, Mumbai, Srinagar and Amritsar by 1975 |
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → A-III, B-II, C-I, D-IV
| List-I | List-II | Reason |
|---|---|---|
| (A) Hum Log | (III) Used an entertainment-education strategy with an epilogue by Ashok Kumar | Hum Log, India's first long-running soap opera, placed educational content inside entertainment. At the end of each episode the actor Ashok Kumar summed up its lessons in a short epilogue. |
| (B) Vividh Bharati | (II) Carried sponsored programmes and grew into a money-spinning channel | Vividh Bharati was the radio channel that began carrying sponsored programmes and advertisements. These brought in money, so it grew into a money-spinning channel. |
| (C) All India Radio | (I) Runs a three-tiered national, regional and local service | All India Radio runs its service at three levels: national, regional and local. This three-tiered set-up serves the country's geographic, linguistic and cultural diversity. |
| (D) Doordarshan | (IV) Set up stations in Delhi, Mumbai, Srinagar and Amritsar by 1975 | Doordarshan was the state television service. Its first stations came up in Delhi, Mumbai, Srinagar and Amritsar by 1975. |
NCERT (2026-27): “Radio … “Television programming was introduced experimentally in India to promote rural development as early as 1959. Later, the Satellite Instructional Television Experiment (SITE) broadcasted directly to community viewers in the rural areas of six states between August 1975 and July 1976. These instructional broadcasts were broadcast to 2,400 TV sets directly for four hours daily. Meanwhile, television stations were set up under Doordarshan in four cities (Delhi, Mumbai, Srinagar and Amritsar) by 1975. …” “Hum Log was India’s first long-running soap opera… This pioneering programme utilised the entertainment-education strategy by intentionally placing educational content in this entertainment message. Some 156 episodes of Hum Log were broadcast in Hindi for 17 months in 1984–85. The television programme promoted social themes, such as gender equality, small family size and national integration. At the end of each 22-minute episode, a famous Indian actor, Ashok Kumar, summarised the educational lessons from the episode in an epilogue of 30 to 40 seconds. …” |