The correct answer is option (2)- Selling.
The concept of marketing whose main focus is on affecting the transfer of title and possession of goods from sellers to consumers is Selling.
Many people confuse ‘selling’ for ‘marketing’. However, selling is only a part of the process of marketing. The main focus of selling is on affecting transfer of title and possession of goods from sellers to users. Marketing activities put greater thrust on maximising customer’s satisfaction. The function of selling is restricted to promotion of goods and services through salesmanship, advertising, publicity and short-term incentives so that title of the product is transferred from seller to buyer or in other words product is converted into cash.
OTHER OPTIONS
- Physical Distribution: Managing physical distribution is another very important function in the marketing of goods and services. The two major decision areas under this function include (a) decision regarding channels of distribution or the marketing intermediaries (like wholesalers, retailers) to be used and (b) physical movement of the product from where it is produced to a place where it is required by the customers for their consumption or use.
- Marketing primarily operates through the process of exchange, where products, services, or ideas are offered in the market to meet the needs and wants of consumers in exchange for something of value, usually money. This exchange mechanism is central to the functioning of marketing as it involves the creation, communication, delivery, and exchange of offerings that have value for customers, clients, partners, and society at large.
- Product means goods or services or ‘anything of value’, which is offered to the market for sale. The concept of product relates to not only the physical product s but also the benefits offered by it from customer’s view point (for example toothpaste is bought for whitening teeth, strengthening gums, etc.). The concept of product also include the extended product or what is offered to the customers by way of after sales services, handling complaints, availability of spare parts etc. These aspects are very important, particularly in the marketing of consumer durable products (like Automobiles, refrigerators, etc.). The important product decisions include deciding about the features, quality, packaging, labelling and branding of the products.
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