Read the following passage and answer the question.

Mr. X is working as a manager at 'Cheezy's Pizza's' at Pali Hills, Mumbai. He has a good command over his employees as well as customers. One of his sub-ordinates Mr. Y left his company and opened up a similar pizza chain called 'Mozzy's Pizzas' opposite to 'Cheezy's Pizzas' as a new competitor. 'Mozzy's' copied the recipes and the business model of Cheezy's' and started selling pizzas @50% discount as an introductory offer. Mr. X was losing his sales, so he called up the team meeting with the executives to discuss this issue. The team meeting concluded with certain suggestions like protecting the brand name with necessary Intellectual Property Rights. The company decided to give a new look to the logo and colors of brand name and then giving it legal protection. The operation executive suggested Mr. X to add more variety in their current menu e.g. more pizza toppings, more flavours of pastas and soups, etc. The marketing executive provided an idea to distribute free slices of pizza at malls and gaming areas for children in order to attract more customers. The marketing executive also suggested to provide free 'home delivery' to increase customer base. In order to develop goodwill, the company also decided to print the list of ingredients outside the package to inform the customers about product contents. The marketing executive also came up with a plan to provide gifts to customer who buy in bulk e.g. 2 soups, free with 01 large pizza, 01 pasta free with 02 medium pizzas.

"The marketing executive also suggested to provide free 'home delivery' to increase customer base."

Identify the concept discussed in this statement.

Place mix

The correct answer is option (3)- Place mix.

The concept discussed in the statement is Place mix.

The concept discussed in the statement "The marketing executive also suggested to provide free 'home delivery' to increase customer base" is Place mix.

Place mix refers to the distribution strategies used to make the product available to customers. In this case, the suggestion of providing free home delivery is a distribution strategy aimed at increasing convenience and accessibility for customers, which falls under the "Place" aspect of the marketing mix.