Practicing Success

Target Exam

CUET

Subject

Business Studies

Chapter

Marketing

Question:

Under marketing mix which of the following is a part of 'Product Mix'?

Options:

Quality

Design

Brand Name

All of the above

Correct Answer:

All of the above

Explanation:

The correct option would be: Option 4: All of the above

All the mentioned elements - quality, design, and brand name - are integral parts of the product mix. In marketing, the product mix refers to the combination of products a company offers to meet its market's needs and demands. This mix includes various elements such as product features, quality, design, brand name, packaging, and other attributes that collectively contribute to the perceived value of the product in the eyes of the consumer.

Marketing Mix: Elements
PRODUCT PRICE
Product Mix Price Level
Product Quality Margins
New Product Pricing Policy
Design and Development Pricing Strategies
Packaging  Pricing Change
Labelling  
Branding  
   
PLACE PROMOTION
Channel Strategy Promotion Mix
Channel Selection Advertisement
Channel Conflict Personl Selling 
Channel Cooperation Sales Promotion
  Publicity
  Public relations